Leaders in education know that everyone needs a coach, but the logistics of developing a culture of instructional coaching can be challenging to navigate. Jensen is a member of an instructional coaching cohort seeking to shift the culture at Lincoln High. She has learned that the first step to creating a culture that accepts coaching for all teachers—new and veteran, struggling and thriving alike—is to take an affirmative approach. This session showcases coaching as an essential part of professional development in buildings/districts.